Target Audience

 

 

KNOW YOUR AUDIENCE!!!

 

Yes, that statement is in uppercase for a reason!  Knowing your audience is essential to marketing and key to reaching your market by being SMART: Specific, Measurable, Attainable, Realistic and Timely.

And to market to any given audience effectively, you need to know the Consumer Behavior that motivates your specific group.   Consumer Behavior is the study of when, why, how, and where people do or do not buy a product or service.  Fortunately for you, Lara has studied this area extensively and put it into practice in all aspects of her professional life from Art Gallery Director to Garden Designer to Director of Marketing.