Midyear Review: Brand Management

Posted by on Jun 20, 2013 in Branding | 0 comments

Midyear Review: Brand Management  Lara Moffat, ASLA, LM Creative Consulting, PLANET Member Consultant PLANET Front News, June 2013 For many companies, it is almost time for midyear reviews. Spring is behind them and they are preparing for the summer. As they are reviewing their financials, it also time for them to take a look at their overall brand and assess their marketing strategies. When was the last time you evaluated your brand, and were you successful in aligning it with your business model? Simply, branding is how you and your business are viewed in the market place. Though it is not simple! It takes a process to create, time to develop, and—the big...

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