Posts by laramoffat

Happy Holidays

Posted by on Dec 7, 2013 in SEO | 0 comments

Wishing you Happy Holidays and a New Year filled with prosperity and success!

Read More

What Should be Part of My Branding Repository?

Posted by on Nov 7, 2013 in SEO | 0 comments

Landscape Management — October 2013 What Should be Part of My Branding Repository? Lara Moffat, ASLA  One of the more frequent questions I hear is, “What really should be a part of a marketing plan?” Effective branding and marketing starts with a communications strategy suitable to a company’s business model. Only after distinguishing a business’s culture, clientele and services, can a company develop a fitting communications strategy—and one including messaging, content and platforms (traditional or digital). Another question I frequently receive is, “What’s the difference between marketing and branding?” Marketing is tactical, a process identifying...

Read More

Promote the Industry, Promote Yourself!

Posted by on Oct 23, 2013 in SEO | 0 comments

Lawn care technician, owner – who’s picky about a title? Lara Moffat of LM Creative Consulting, and she explains why in this preview for “Promote the industry, promote yourself!” her Learning Lounge talk at...

Read More

Midyear Review: Brand Management

Posted by on Jun 20, 2013 in Branding | 0 comments

Midyear Review: Brand Management  Lara Moffat, ASLA, LM Creative Consulting, PLANET Member Consultant PLANET Front News, June 2013 For many companies, it is almost time for midyear reviews. Spring is behind them and they are preparing for the summer. As they are reviewing their financials, it also time for them to take a look at their overall brand and assess their marketing strategies. When was the last time you evaluated your brand, and were you successful in aligning it with your business model? Simply, branding is how you and your business are viewed in the market place. Though it is not simple! It takes a process to create, time to develop, and—the big...

Read More

What Consumers Want: What They Value

Posted by on May 6, 2013 in SEO | 0 comments

               Landscape Management — May 2013 Green Industry marketing experts translate the results of PLANET/Harris Interactive’s  consumer survey. In December, Harris Interactive conducted an online survey on behalf of the Professional Landcare Network (PLANET) to discern homeowners’ landscape priorities. The study was conducted among more than 2,800 U.S. adults. To learn how some of the study’s results can be used by landscape professionals to improve their messaging, we tapped three Green Industry marketing pros to give us their take. Here’s how they broke it down: “Looking at your communications, are you targeting these themes (homeowner...

Read More

Press Releases: Spend the Time or A Waste of Money?

Posted by on Mar 21, 2013 in SEO | 0 comments

“(Press releases) are not dissertations, these are not long articles. You want to have a hook and you want to include some information in the body portion on why people would be intrigued by this story.” –Lara...

Read More

A Consistent Message

Posted by on Jan 30, 2013 in SEO | 0 comments

Lawn & Landscape Market Leadership “Marketing consultant Lara Moffat talks about the most important aspect of a green industry company’s marketing plan, and how long it should take to implement...

Read More

How to Market a New Service: A Marketing Strategy

Posted by on Dec 18, 2012 in SEO | 0 comments

Things to think about before you launch that new line…Full article online by Rod Dickens…    

Read More

Happy Holidays

Posted by on Dec 18, 2012 in SEO | 0 comments

Read More

How to Network in the Digital Era

Posted by on Dec 3, 2012 in SEO | 0 comments

To network successfully, you need to know when to surf and when to turf!       Nov./Dec. PLANET News Department: Feature Story By Lara Moffat, MLA How to network in the digital era You’ve just come back from an event and you have a stack of business cards now piled up on your desk. Adjacent to that pile is a mountain of paperwork that needs your attention. Do you have a system that ensures both can be addressed? I’ve heard it asked time and again, “How do I manage my network and continue to be productive with my business?” “Who has time for email, let alone social media platforms?” Actually, you do. Articles on social media currently dominate...

Read More